The first time I read Little Women, I enjoyed it so thoroughly that I remember wishing that it would not end. As I turned the pages and the remainder got smaller and smaller, I started to feel a sense of loss simply because the wonderful story would be over.
I have long advised businesses to avoid building their business on someone else's platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don't control.