Social Media Lesson: Don’t Build Your House on Borrowed Land

I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.
My Three Favorite Kinds of Marketing – which you might not consider marketing at all

Your clients are not merely buying your products and services. Chances are excellent that they can get those anywhere. Clients are buying you, your company, and the way you do everything. With that in mind, here are my three favorite kinds of marketing.
Deep Dive Into Facebook, YouTube, and LinkedIn – New Class

An all-new five-week class starts next week: Deep Dive Into Facebook, YouTube, and LinkedIn Taught By: Karl W. PalachukAll New Class for 2021! Five TuesdaysJuly 6 – August 3 – Register Now – Only $299 per studentAll classes start a 9:00 AM Pacific Part of the “Social Media Super-Charge” Series for Small BusinessThis course covers […]
Optimize Your Social Media Marketing and Advertising

Optimize Your Social Media Marketing and Advertising – Class starts June 1st! Taught By: Karl W. Palachuk Five Tuesdays June 1 – June 29 – Register Now All classes start a 9:00 AM Pacific Learn More. Register today. Part of the “Social Media Super-Charge” Series for Small Business This course covers the key elements of […]