Take A Stand! It’s Your Brand!
Every sales trainer will tell you one thing: You need to differentiate yourself.
Social Media Lesson: Don’t Build Your House on Borrowed Land
I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.
My Three Favorite Kinds of Marketing – which you might not consider marketing at all
Your clients are not merely buying your products and services. Chances are excellent that they can get those anywhere. Clients are buying you, your company, and the way you do everything. With that in mind, here are my three favorite kinds of marketing.
Book Sales Strategies: Let the Data Drive the Strategy
The bottom line is something you already know: Sales is hard. I happen to make enough money to live on by selling books. But that’s after I spend a lot of time and money creating and fine-tuning every single piece of the sales and marketing process. I lay it out for you below.
