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Social Media Lesson: Don’t Build Your House on Borrowed Land

Social Thumbs Hearts 1200

I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.

Book Sales Strategies: Let the Data Drive the Strategy

Book Sales Strategy

The bottom line is something you already know: Sales is hard. I happen to make enough money to live on by selling books. But that’s after I spend a lot of time and money creating and fine-tuning every single piece of the sales and marketing process. I lay it out for you below.