Millennials (and Gen X) Are Not a Problem to Be Dealt With
I have never believed most of the common wisdom spread about Millennials (and Gen X and Gen Z). And after about fifteen years of hearing “advice” focused on these younger generations, I think I finally figured out where the advice goes bad: It is extremely superficial and meaningless
My Three Favorite Kinds of Marketing – which you might not consider marketing at all
There are more kinds of marketing today than ever before. But I think many people (most people) have a very narrow definition of marketing. I think most people think about marketing as promotion. So, advertising and email campaigns are marketing. I take a much broader view. I think of marketing more like branding: It’s everything […]
Book Sales Strategies: Let the Data Drive the Strategy
This is a report for authors on a very expensive test I ran with my book marketing. The good news: My “big” strategy for book marketing worked. The bad news: The testing cost me a lot of book sales. First Some Background For many years I have been building a book marketing strategy that more […]
Omega Mart – A Great Experience in Bad Customer Service
I planned a Las Vegas trip for a long time. And I was super excited about the cool new attraction that was added last year during the pandemic. I was really looking forward to experiencing Omega Mart. The Omega Mart is an immersive Dada-esque art and commentary experience. It’s a bit hard to explain, but […]
Lessons from the “Great Resignation”
It’s not over yet. The unemployment numbers for January were released a few days ago. Looks like 4.3 million people quit their jobs in January. That means that over 3% of working Americans have quit their jobs each month for eight months in a row. Many of us are asking, “What’s going on?” There are […]
CX is Not the Same as Customer Service
Service delivery involves a whole lot of stuff the customer never sees or experiences.
Deep Dive Into Facebook, YouTube, and LinkedIn – New Class
An all-new five-week class starts next week: Deep Dive Into Facebook, YouTube, and LinkedIn Taught By: Karl W. PalachukAll New Class for 2021! Five TuesdaysJuly 6 – August 3 – Register Now – Only $299 per studentAll classes start a 9:00 AM Pacific Part of the “Social Media Super-Charge” Series for Small BusinessThis course covers […]
Rule: We Only Work with People We Like
In my book, The Absolutely Unbreakable Rules of Service Delivery, I mention that I have worked hard to apply certain rules across both my personal and professional lives. One of these rules has served me well across the board: We Only Work with People We Like At home, this is largely about work/life balance and […]
Optimize Your Social Media Marketing and Advertising
Optimize Your Social Media Marketing and Advertising – Class starts June 1st! Taught By: Karl W. Palachuk Five Tuesdays June 1 – June 29 – Register Now All classes start a 9:00 AM Pacific Learn More. Register today. Part of the “Social Media Super-Charge” Series for Small Business This course covers the key elements of […]
Advice to Employees – and What It Means to Managers
As I go through my days and weeks, I talk to a lot of people. Most, I admit, are self-employed or the owners and managers of small companies. But, of course, I also talk to a lot of “normal” people who have jobs and work for someone else. They work for those owners and managers […]
