Millennials (and Gen X) Are Not a Problem to Be Dealt With
I have never believed most of the common wisdom spread about Millennials (and Gen X and Gen Z). And after about fifteen years of hearing “advice” focused on these younger generations, I think I finally figured out where the advice goes bad: It is extremely superficial and meaningless
My Three Favorite Kinds of Marketing – which you might not consider marketing at all
Your clients are not merely buying your products and services. Chances are excellent that they can get those anywhere. Clients are buying you, your company, and the way you do everything. With that in mind, here are my three favorite kinds of marketing.
Book Sales Strategies: Let the Data Drive the Strategy
The bottom line is something you already know: Sales is hard. I happen to make enough money to live on by selling books. But that’s after I spend a lot of time and money creating and fine-tuning every single piece of the sales and marketing process. I lay it out for you below.
Omega Mart – A Great Experience in Bad Customer Service
I often tell people that most bad customer service happens when employees don’t know why their job exists. I think that’s the case here, with the woman I’ll call Marin. I think she thinks her job is to enforce the rules. . .
Lessons from the “Great Resignation”
Few changes are permanent. People take jobs and leave jobs. Sometimes they go back to a job. Sometimes they change careers, or move across country. Everything keeps evolving. Tune into it and think about where you want to fit. Every day, be a little bit more of what you wish to become.
CX is Not the Same as Customer Service
Service delivery involves a whole lot of stuff the customer never sees or experiences.
Deep Dive Into Facebook, YouTube, and LinkedIn – New Class
An all-new five-week class starts next week: Deep Dive Into Facebook, YouTube, and LinkedIn Taught By: Karl W. PalachukAll New Class for 2021! Five TuesdaysJuly 6 – August 3 – Register Now – Only $299 per studentAll classes start a 9:00 AM Pacific Part of the “Social Media Super-Charge” Series for Small BusinessThis course covers […]
Rule: We Only Work with People We Like
In my book, The Absolutely Unbreakable Rules of Service Delivery, I mention that I have worked hard to apply certain rules across both my personal and professional lives. One of these rules has served me well across the board: We Only Work with People We Like At home, this is largely about work/life balance and […]
Optimize Your Social Media Marketing and Advertising
Optimize Your Social Media Marketing and Advertising – Class starts June 1st! Taught By: Karl W. Palachuk Five Tuesdays June 1 – June 29 – Register Now All classes start a 9:00 AM Pacific Learn More. Register today. Part of the “Social Media Super-Charge” Series for Small Business This course covers the key elements of […]
Advice to Employees – and What It Means to Managers
As I go through my days and weeks, I talk to a lot of people. Most, I admit, are self-employed or the owners and managers of small companies. But, of course, I also talk to a lot of “normal” people who have jobs and work for someone else. They work for those owners and managers […]