We Should Rethink Our Obsession with a Good Ending
The first time I read Little Women, I enjoyed it so thoroughly that I remember wishing that it would not end. As I turned the pages and the remainder got smaller and smaller, I started to feel a sense of loss simply because the wonderful story would be over.
Social Media Lesson: Don’t Build Your House on Borrowed Land
I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.
You Put Yourself Where You Are
Whether it’s creating a new future or maintaining a status quo, we get what we work toward. My motto for life and business is, “Nothing Happens by Itself.” So, if I don’t like some aspect of my life, I need to accept that I did whatever it took to create my current reality.
Put Depression in its Place
The reason depression is a monster is that it makes you feel like you have no energy for the things that will help you the most. Ultimately, that’s why it can be so hard to fight. I certainly don’t celebrate the anniversary of my revelation, but I do honor the moment that I realized it could end.
Quitting Has A Bad Name
The process of trimming – quitting something important – is rarely easy. It can be almost heart breaking.
Millennials (and Gen X) Are Not a Problem to Be Dealt With
I have never believed most of the common wisdom spread about Millennials (and Gen X and Gen Z). And after about fifteen years of hearing “advice” focused on these younger generations, I think I finally figured out where the advice goes bad: It is extremely superficial and meaningless
My Three Favorite Kinds of Marketing – which you might not consider marketing at all
Your clients are not merely buying your products and services. Chances are excellent that they can get those anywhere. Clients are buying you, your company, and the way you do everything. With that in mind, here are my three favorite kinds of marketing.
Book Sales Strategies: Let the Data Drive the Strategy
The bottom line is something you already know: Sales is hard. I happen to make enough money to live on by selling books. But that’s after I spend a lot of time and money creating and fine-tuning every single piece of the sales and marketing process. I lay it out for you below.
Omega Mart – A Great Experience in Bad Customer Service
I often tell people that most bad customer service happens when employees don’t know why their job exists. I think that’s the case here, with the woman I’ll call Marin. I think she thinks her job is to enforce the rules. . .
Lessons from the “Great Resignation”
Few changes are permanent. People take jobs and leave jobs. Sometimes they go back to a job. Sometimes they change careers, or move across country. Everything keeps evolving. Tune into it and think about where you want to fit. Every day, be a little bit more of what you wish to become.
