KEEP READING! I won’t make you go through a 44-step process.
I was inspired by something I read, and want to tell you about it. Because you shouldn’t be afraid of something just because it sounds big and overwhelming. I was re-reading Dotcom Secrets by Russell Brunson and came across one of his most successful sales programs, which he describes as having forty-four steps!
My first thought was, “Almost no one will do that.” And my second thought was, “Almost no one will do that. So I should.”
And that’s the key to success. Do what others don’t or won’t do. This is especially true if others won’t because it looks difficult.
Many years ago, I was talking to a political consultant whose bio included the note that he had a winning record in political campaigns. He had more wins than losses. I asked him how he did that and he admitted that all political consultants have a winning record.
How is it possible that everyone, on both sides, has a winning record? “Simple,” he said, “Most candidates don’t hire a consultant. Those who do tend to run a better campaign – and win!”
I was a bit surprised that most campaigns don’t hire consultants. But the same is true in many businesses and aspects of life. When people just go out on their own, they may or may not be successful. When they ask for help – when they engage a professional – the chances of success go way up.
There’s an old line that says, “When a person with money meets a person with experience, the one with the experience walks away with the money, and the one with the money walks away with the experience.”
I’m not saying you need to hire someone to help with every question or challenge in your life. But asking someone for help, and doing what others won’t, can go a long way.
I think my initial assessment is correct. Most people won’t read through a 44-step process, let alone try to execute one. But I will! Beyond that, I know I won’t get it right the first time. So I’m committed to fine-tuning the campaign and doing it a few times until I see that it works. It might not get spectacular results, but I’ll be it will be 100% better than doing nothing at all.
Bottom Line: Consider taking seriously those challenges that make others quit. This might be advice you don’t like, or a program that just sounds too complex.
(By the way: The process turned out to be only thirty-five steps. Still a long process, but not forty-four steps.)
🙂
