In the world of computers, the worst thing you can ever do is "Set it and forget it." That got me to thinking about all the other things in our lives where we're tempted to set it and forget it.
The first time I read Little Women, I enjoyed it so thoroughly that I remember wishing that it would not end. As I turned the pages and the remainder got smaller and smaller, I started to feel a sense of loss simply because the wonderful story would be over.
I have long advised businesses to avoid building their business on someone else's platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don't control.