I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.
I have never believed most of the common wisdom spread about Millennials (and Gen X and Gen Z). And after about fifteen years of hearing “advice” focused on these younger generations, I think I finally figured out where the advice goes bad: It is extremely superficial and meaningless
There are more kinds of marketing today than ever before. But I think many people (most people) have a very narrow definition of marketing. I