Join the RFS Newsletter


By submitting this form, you are consenting to receive marketing emails from: Small Biz Thoughts, 5716 Folsom Blvd, Sacramento, CA, 95819, http://www.smallbizthoughts.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

The Second Most Amazing Thing

My second biggest pet peeve is when someone gives you information that BEGS for an explanation or additional information, but they don’t give you the context.

A perfect example:
“Sao Paulo (Brazil), the world’s second-largest city, has a population of just over ten million.”

Okay, maybe I’m just one of those people who needs to hear the other shoe drop . . . but what’s the largest city?

I recently got a letter from my credit card processor. They’re making a change to the Transaction ID field.

Why? Because the current Transaction ID field “was originally developed with a maximum numeric value of 2,147,483,647.”

WHAT?

2,147,483,647

How do you possibly come up with that number? Especially with that 7 at the end. That number begs to be explained!

If they had simply said 2.1 billion, I wouldn’t give it a second thought.

Consider this: Is your message lost because someone is trying to fill in the blanks?

Notice the difference in how your mind reacts to these two statements:

  • Louisiana has the third highest homicide rate in the US.
  • and

  • Louisiana has the third highest homicide rate in the US, behind the District Of Columbia and Puerto Rico.

Notice how that second example fills in a blank? Now, truth be told, it may not matter who is first or second, depending on the conversation you’re having. But if you leaving it hanging out there, the brain has to wonder. When you fill in the blank, the brain can get back to processing the information that does matter.

Just a thought.

– – – – –

BTW, I did figure out the reason for 2,147,483,647. The 7 had me stumped.

At first I thought it was a limitation based on computer processing numbers (e.g., 2, 4, 8, 16, 32, 64, 128, . . .). But I dismissed that because it is not divisible by two.

Then I filled in the real sequence. For computers, the real sequence starts with zero, so it’s: 0, 1, 2, 4, 8, 16, 32, 64, 128, . . .).

Now that makes it legitimate to have a number rounded very nicely to 2,147,483,648 (take 1 and double it 32 times).

0
1
2
4
8
16
32
64
128
256
512
1,024
2,048
4,096
8,192
16,384
32,768
65,536
131,072
262,144
524,288
1,048,576
2,097,152
4,194,304
8,388,608
16,777,216
33,554,432
67,108,864
134,217,728
268,435,456
536,870,912
1,073,741,824
2,147,483,648

That explains 2,147,483,648. What about 2,147,483,647?

Well, if the first number is 1 and you count them up, the 2,147,483,648th number is 2,147,483,648.

But if the first number is 0, then the 2,147,483,648th number is 2,147,483,647!

– – – – –

Reading a memo shouldn’t be this hard. It’s the third most difficult memo I’ve ever dealt with!

Leave a Reply

Your email address will not be published. Required fields are marked *

Karl W. Palachuk

Karl W. Palachuk

Author of Relax Focus Succeed and 19 more books.

Karl W. Palachuk

Karl W. Palachuk

Author of Relax Focus Succeed and 19 more books.

Join the Newsletter


By submitting this form, you are consenting to receive marketing emails from: Small Biz Thoughts, 5716 Folsom Blvd, Sacramento, CA, 95819, http://www.smallbizthoughts.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact


By submitting this form, you are consenting to receive marketing emails from: Small Biz Thoughts, 5716 Folsom Blvd, Sacramento, CA, 95819, http://www.smallbizthoughts.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

RFS on YouTube

Most Recent

Keep Reading

Balance
Karl Palachuk

We Should Rethink Our Obsession with a Good Ending

The first time I read Little Women, I enjoyed it so thoroughly that I remember wishing that it would not end. As I turned the pages and the remainder got smaller and smaller, I started to feel a sense of loss simply because the wonderful story would be over.

Read More »
Business
Karl Palachuk

Social Media Lesson: Don’t Build Your House on Borrowed Land

I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.

Read More »
Business
Karl Palachuk

Millennials (and Gen X) Are Not a Problem to Be Dealt With

I have never believed most of the common wisdom spread about Millennials (and Gen X and Gen Z). And after about fifteen years of hearing “advice” focused on these younger generations, I think I finally figured out where the advice goes bad: It is extremely superficial and meaningless

Read More »
Relax Focus Succeed Book

Get your copy of
Relax Focus Succeed

for just $19.95